• More Volume Instantly create bold clean volume with Voluminous Noir Balm mascara, The buildable formula volumizes, lifts, lengthens and separates lashes creating up to 7x fuller lashes

• More Care Our first ‘balm-in-mascara’ has a caring formula that makes lashes feel conditioned, with 99 percent natural origin ingredients, free from parabens and mineral oil, Suitable for sensitive eyes

• No Compromise Noir Balm’s 99 percent natural origin ingredient formula and caring benefits do not compromise on your mascara result, as it delivers intense volume for up to 7X fuller lashes, flake, clump and smudge resistant

• When applied, lashes look fuller, healthier, and silkier, Lashes feel moisturized and are instantly softer and smoother upon application

• New Clean Volume Brush The soft and gentle elastomer brush creates clean and natural volume by coating every lash from root to tip in the gentle caring formula for volumized lashes that look natural and healthy

• Finally a mascara formulated with 99% natural origin ingredients* and lash-caring benefits that does not compromise on your volumizing mascara results and all day wear. L’Oreal Paris introduces our first balm-in-mascara, Voluminous Brown Balm. This breakthrough mascara delivers clean volume, length and definition creating up to 7x fuller lashes. This washable mascara is clump, flake and smudge resistant. Allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. *We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 1%

G2004521 3 Water, Behenyl Behenate, Glyceryl Stearate, Cetearyl Alcohol, Propanediol, Pullulan, Stearic Acid, Glycerin, Alcohol Denat., Palmitic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Caprylyl Glycol, Myristic Acid, [+/- May Contain: Ci 77499 / Iron Oxides].

First, prime lashes Voluminous Original Primer. Second, place brush at root of lashes and gently sweep up to tip. Apply more layers for a more volumize lash look,. Removes easily with soap and water.