• L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973

• Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum

• Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red

• Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter

• Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature

• L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Color Gel: 1055893: Aqua/water, Trideceth-2, Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-aminophenol, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, P-phenylenediamine, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, Erythorbic Acid, Resorcinol, M-aminophenol, 2-amino-3-hydroxypyridine, Alpha-isomethyl Ionone, Eugenol, Linalool, Citronellol F.i.l # D33280/2, Color Optimizing Creme: 178914 U: Aqua/water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.i.l. #d12836/18, Care Suprême® Conditioner: 1087166 K: Aqua/water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Centrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat, Geraniol, Amyl Cinnamal, Ppg-5-ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate F.i.l. # D192716/1

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.